Peter Fong - District Director

Peter joined SCORE in 2009, as a volunteer, mentoring, workshop facilitator, community outreach, and volunteer training.  He was selected incoming Chapter Chair in 2009 and grew the chapter from four members to 15 members in his first year.  In 2011, Peter was selected District Director for Central California.  In 2013, the Sacramento District was merged with Central California, and now oversees seven chapters with a large geographic and rural areas of California, from Chico to Bakersfield and the Central Coas

Peter was the first District Director awarded “District Director of The Year”, in 2014, at the Annual Leadership Conference in New Orleans.

After military service Peter worked for a major retail firm with 1,700 locations across America. During his 15-year tenure, Peter rose through the ranks and awarded “Best Sales” in his region. Since leaving retail  he ventured into the real estate development, property management/investments, lenders correspondent,  and served on several community and foundation BOD”s. Peter is a service connected veteran and the joy of helping others succeed in business, life, and giving back to the community.  


Yuliana Franco - Chapter Chair

I am a long-time resident of the City of Madera. Currently, I’m an agent with New York Life, specializing in life insurance. In 2014, I earned my Bachelor’s in Science from Fresno State, where I focused on business management and finance. In my insurance tenure, I have committed myself to educating parents and business owners on financial literacy, effective budgeting, retirement, and how to manage their financial resources in a profitable and efficient manner. Moving forward, with my immeasurable love for my community and dedication to improving the lives of others, I plan to continue my endeavors in making my city better, to help working parents and business owners make more informed decisions on their financial investment, and to help protect individuals’ invaluable asset—their family.


Elizabeth “Liz” Salas - Vice Chair

Liz has been a member since 2014, and serving her second team as Secretary. Liz is VP Business Development with Central Valley Community Bank. SCORE is one of the many organizations Liz is involved with. She serves an active role with SCORE as secretary and organizing events for volunteers.

Industry experience: Agriculture and Farming, banking, financial services and insurance. Over 30 years’ experience, 10 years in management and a small business development officer. My fob functions include researching, identifying and establishing relationships with prospective small business. This also includes collecting, organizing and conducting preliminary evaluation of small business loan approval.


Jacqueline Williams - Secretary

I, like several other clients of SCORE Central Valley, joined the chapter and became an active administrative volunteer in February 2018 while completing my SCORE Mentoring Certification. In 2018, I served as the VP of Education & Training and currently, I am the Chapter Secretary. As a volunteer in leadership, I have conducted curriculum and facilitation evaluations that helped improve our mentor training and workshop coordination. I co-chair the Mentoring Roundtable that meets monthly for hands-on training in SCORE Mentor Tools, resource sharing, and group discussion. Giving the opportunity, I recruit members and promote the valuable workshops and training offered by SCORE. I participate as a SCORE vendor at conferences and attend several networking events. It’s an honor to represent the Central Valley Chapter all sectors of our community.



Barry Weber - Treasurer

I joined SCORE because I wanted to give back to the community and thought SCORE was the best fit for me. I am a SCORE Certified Mentor, Workshop Instructor, and Treasurer. I have a Bachelor’s degree in Business Administration and Management, Master of Business Administration, Tax Law/Taxation and Doctor of Law – JD.




J. Colin Petersen - Marketing Director

J. has a degree in English from CSU Fresno. He has been recognized as a community leader by many organizations including the Clovis Chamber of Commerce which appointed him to the Board of Director and awarded The Geeks™ the 2010 Small Business of the Year. J. was named the 2011 Volunteer of the Year by Central Valley SCORE and has been listed as one of Business Street Online’s under 40.

J. works at becoming efficient and effective in running his business so he can spend more time with his patient and kind wife, Jennifer, and be present for his sons, Aaron and Tyler, as they grow into compassionate, hard-working men who add value to society. His hobbies include peppering his conversations with as many movie quotes and geek-culture references as possible and being frustrated by his favorite baseball team. #GoGiants


Volunteer Profile CVS:

To schedule an appointment call: 559-487-5605
or email:

Jose Arreguin: Marketing and social media expertise | Bi-lingual

Alex Casteleiro: marketing, business plans, email mentoring | Bi-lingual

Robert Garcia: Former CEO of Cen-Cal Financial, business plan, financial projections, strategic planning, and start-ups.    

Tom Jones: Former owner chain of dry cleaners with CPA background. Business planning, financial projections, strategic planning, start-ups, and existing businesses.   

Leo Landaverde

James McClain: Retired Master Chief, Veteran Entrepreneur Outreach.

Barry Weber: MBA, CAPA, JD:  Business planning, legal formation, ESOP, financial projections.