Session 3 Marketing Plan - Simple Steps for Starting Your Business January 29, 2019, 9:30am PST
University of Phoenix
45 River Park Place West, Room 207
Fresno, CA, 93720

The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.